Best SEO strategies and SEO techniques

Search Engine Optimization (SEO) is a multifaceted digital marketing strategy aimed at improving a website’s visibility in search engine results pages (SERPs). It involves various techniques and practices designed to enhance a website’s organic (non-paid) search engine rankings. SEO is crucial for businesses and website owners because it can significantly impact the amount of organic traffic a website receives, which, in turn, can influence its online success.

Note that in SEO quality should always be prioritized over quantity. Backlinks from reputable and relevant websites are more valuable than a large number of low-quality backlinks. Remember that the key to successful backlink acquisition is relevance, quality, and ethics. Avoid tactics like link farms or spammy directories, as they can harm your website’s SEO. Focus on creating valuable content and building relationships with reputable websites in your niche for natural and valuable backlinks over time.

List of the best SEO strategies and types of websites where you can obtain free backlinks

Social Media Profiles
Set up and optimize your profiles on major social media platforms like Facebook, X (Twitter), LinkedIn, and Instagram. These platforms often provide “nofollow” links, but they can still contribute to your online presence.

Reputable Business Directories
Submit your website to reputable business directories and local listings such as Google My Business, Bing Places, Yelp, Yellow Pages, and industry-specific directories. These directories often include a link to your website.

Guest Blogging
Write high-quality guest posts for relevant blogs or websites in your industry. Most blogs allow you to include a bio with a link back to your site. Ensure the blog is reputable and relevant to your niche.

Reputable Forums and Communities
Participate in forums and online communities related to your industry or interests. Include a link to your website in your forum signature or when relevant in your responses.

Blog Comments
Leave thoughtful and relevant comments on blog posts in your niche. Many blogs allow you to include a link to your website when commenting.

Quora and Similar Platforms
Answer questions on platforms like Quora and include links to relevant articles or pages on your website when they provide additional value to the answer.

Resource and Link Pages
Search for websites that have resource or link pages related to your industry. Reach out to site owners and suggest adding your website as a valuable resource.

Local Organizations and Associations
If you are a member of any local organizations or industry associations, check if they have a website where they list members. These can often include links back to your site.

Press Releases
When you have significant news or announcements, consider writing and distributing press releases through free press release distribution services. Some of these services may include a link back to your site.

Free Blogging Platforms
Create high-quality content on platforms like Medium, Blogger, or While some of these platforms provide “nofollow” links, they can still attract traffic and visibility.

List of the best SEO techniques and practices

Keyword Research and Optimization
Effective keyword research helps you understand what your target audience is searching for. Optimizing your content with relevant keywords makes it more likely to rank higher in search results.

High-Quality Content Creation
Quality content not only engages users but also satisfies search engine algorithms. Content that provides value, answers questions, and is well-structured is more likely to rank well.

On-Page SEO
On-page SEO involves optimizing individual web pages with elements like meta tags (title and description), headings (especially the h1 tag), alt attribute of the img tag (image description) and internal linking (website menus and links between website pages). It helps search engines understand your content’s relevance and improves user experience. For better optimization in WordPress sites, you can use SEO plugins.

Mobile Optimization
With the increasing use of mobile devices, mobile optimization is crucial. Mobile-friendly websites rank higher in mobile search results, providing a better user experience. For this purpose, you should use responsive WordPress themes (responsive web design).

Site Speed Optimization
Faster-loading websites are favored by both users and search engines. Slow sites can lead to high bounce rates and lower rankings, so optimizing site speed is essential. To increase the speed of WordPress websites, you can use content caching plugins.

Backlink Building
High-quality backlinks from authoritative websites act as votes of confidence in your site’s credibility. They are a crucial ranking factor and can boost your site’s authority.

Technical SEO
Technical SEO involves optimizing the technical aspects of your website, such as site structure, crawlability, and schema markup. This ensures search engines can easily index and rank your content. For technical SEO purposes, it is necessary to make a sitemap.

Local SEO (for local businesses)
For businesses with physical locations, local SEO ensures visibility in local search results, map listings, and directories. It’s vital for attracting local customers.

User Experience (UX) Optimization
A positive user experience, including clear navigation, intuitive design, and accessibility, encourages users to stay on your site longer, reducing bounce rates and improving rankings.

Regular Monitoring and Analysis
SEO is an ongoing process. Regularly monitor your website’s performance using tools like Google Analytics and Search Console to identify issues, track progress, and adjust your strategy accordingly.